MAA again.

We got an email from Matt today about the MAA giving us the actual feedback from the logo and presentation. They do want us to edit a few things on the logo, which is a shame as we really like the one that we submitted. 

Well done guys,

Every person who entered a design in response to the brief did a really good job and the competition between each of the entrants was quite astounding. But your design was picked over and above all the others.

The judges felt that the scheme that you submitted was professional yet not staid.. They felt that it created an impact but didn't overpower the viewer and that it represented the 'ethos' of the MAA without it being all about the logo.

Your presentation of your work was confidently and clearly laid out too.

The intention was always that they wanted an identity that they can use and they feel that your design represented the closest thing to that but the MAA steering committee did have some requests to make with the logo design. 

- To consider how the words 'Bournemouth, Dorset and Poole' might be incorporated into a strap line that highlights 'economic development' as the driver for the agreement.

- To revisit the teams design that used the demographic, relative population size 'dots' as possibly the best concept for development.

Having considered these comment, the MAA team would like you to work up and develop your identity and then re-present your developed ideas to Gordon Page, the Chair of the MAA and ex-chief Executive of Cobham (Cobham is a global company engaged in the development, delivery and support of leading edge aerospace and defense systems in the air, on land and at sea)

We will then present you with your prize and engineer some good coverage in the local newspaper, the Daily Echo, as well as seeing if we can get you some national coverage too.

I'm talking to the partners to sort out a suitable date for this withn the next two weeks. I will be in touch to try and organize a suitable, mutually convenient time to meet but in the meantie, if you could consider the two requests detailed above.

If you have any other questions, drop me a line.

Matthew Desmier

Head of the Enterprise Unit.

In the email, Matt mentions some local, and possibly national, coverage which would be really good, we just need to make the amendments and see what they say. It shouldn't be too hard as it seems as though they want an older version of the logo that shows the sizes of each population.