Essay Talk

We had another talk with Anna today about the essay. I feel a lot better about it this now as i feel Anna has given me a bit more conformation that i am heading in the right direction. It's still not completely solid and i need to work extremely hard to keep up with the work but for the moment, at least it's going the right way. Anna suggested i look at the Innocence Smoothie brand as the second of my case studies, which i will look into as it is not a digital brand at all compared to ebay. I just need to start looking in more detail at some books in the library that will give me a much better understanding of brand building and critical theory surrounding brands in the digital age. Sleepless nights here i come!