Essay

I have changed my title slightly from the impact of digital "technologies on visual identities" to "the impact of digital technologies on branding". Anna said in the last meeting (2/3/09) that visual identities wasn't clear enough as it suggested that i would be writing about identities on the web and how our identities are perceived differently on the internet etc, whereas i was intending to write about branding and visual identities. The next stage is to find some case studies and after looking online and finding numerous articles about branding and new digital technologies i think i have decided upon my first one. It will be ebay. I need to find a second study now, this one will show the pre-digital era.